The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.
On a week's visit to India to plan for business in 2009 and also to attend the wedding of India chairman Arvind Sharma's daughter, Tom Bernardin, chairman and chief executive officer, Leo Burnett Worldwide, announced changes in its global leadership council for a tighter integration of Asia Pacific with the Chicago headquarters.
Though advertisements weren't exceptionally creative, they were very likeable. The top five of 2011.
In its latest campaign, Dalda is stressing that it's now a refined oil brand and no longer just a vanaspati offering.
Beverages major, Coca-Cola India, will use the might of Mumbai dabbawallas to lure customers to sample its orange juice drink, Minute Maid Pulpy Orange.
Shooting in small towns, to establish a connect, will increase the sampling of the channel itself.
The Congress surveys, at least until now, have indicated the nationalistic fervour over the Pulwama terror attack is more an effort by mainstream media outlets, like news channels and newspapers, to shape a particular narrative, when the people on the ground are still asking basic questions of livelihood, jobs and better price for farm produce.
Ban on high-value currency sends advertising industry into a tailspin.
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
Experts pick the most effective advertisements of the year.
Ashwiny Iyer Tiwari's Bareilly Ki Barfi had the critics reaching for the stars. But that is just the tip of the iceberg discovers Rediff.com's Savera R Someshwar.
Intensive training and meticulous planning have gone into the making of Dangal.
Satya Nadella is the highest-paid CEO in the US. So how do the other Indian-American executives fare?
